mercoledì 11 giugno 2008

Third day of the Enterprise 2.0 conf

Morning started fine, finally I sleep for more than 4 hours. After a quick shower and a inroom wakecup of starbuck coffee, agent Michele is ready to go.

Breakfast in a meeting room, during while I meet some people from France, one Taiwan and one from Singapore. Everyone has been asked by me: why you are here ? what are you looking for ? But I have been answered always with "confused" response... that I can summarize with "looking for knowledge".
That's it.

everyone is looking for knowledge and other experience in this Enterprise 2.0 hype. The basic needs is to have more communications and socialization
Today, again, network doesn't work, despite to apologize from Westing and technical effort of the internet provider.

The first meet I attend is "Enterprise 2.0 Tools: A Critical Evaluation" by Tony Byrne, Founder CMS watch. It has been really interesting and pointed out, in a structured way which are some issue in evaluating vendor and tools and to match it in business area. Areas are defined in very high level, but really interesting. The most interesting outcome, for me, is that each of the software solution on the market is network oriented and not Social oriented; we are far away from social orientation.

Then I moved in the keynote hall for the big presentation. First to speech is Oracle, talks about "Power to the People: Driving Business Innovation through Communities" by Mark Woollen that point out the "obvius". People in organization are "hierarchy organized".
Then came wachovia, that talks about "context social awareness" and introduce me the concept of "Generation Y worker".
Pfizer talk about his impelemtation of a wikipedia like knowledge base and bring "meet charlie" as example. Interesting and fun a tag cloud showed about their work when the most relevant word is "scrappy".
After some blackout (slides/pc/break) is Sony's turn to speech. They talks about their 3 years plan, started and in progress, to communitize groups. A lot of tools, for a lot of activities.
Then a little break.

The Lunch Panel Finalist. A short advertise, 5 minutes each, to promote his product and ask for voting. In list are: newsgator, groupswim,, socialSite and veodia. Running and live demo from and veodia. The winner is veodia that showed us a realtime streaming from the Panel.

Finally the lunch in Pavillon. During lunch we meet and asked info for a lot of tools. In short we talked to: traction software, veodia and connectbeam.

It's time for a panel about mashup. Sadly this is the worst panel I attended, because no-one of the partecipants ( New Markets, Microsoft and IBM ) demostrated a solid knowledege in mashup and in their implementation. Only marketing knowleadge, good to pre-sale consultancy.

Panel: Title is "Soocial Computing Platforms: Three Alternatives for the Enterprise". Partecipants are nGenera Corporation, sabre Holdings, Microsoft and Jive Software. The discussion has been not so hot, with outstanding Jiva and bad Microsoft attitudes; the say "
people buy from Microsoft because they will be around, like IBM, for quite some time". This is frustrating. Is this Social Microsoft a new Ibm ?
Brian from nGenera indicate a "preference to take customers to an on demand model"; in my opinion we are far forward from this. Maybe Brian is Vintage and nostalgic guy. Outstanding is the moderator, the funniest ever seen in this Conference days. He is Jevon MacDonald and define himself as "Enterprise Irregular Contibutor", runs Firestoker the first low cost social community platform.

After this panel, back to the demo pavillion and contacted Jive and Newsgator. Some drink and then the day is over.

Dinner at Union Oyster House. It's my preferred place, so old and traditional, and so good seafood. Drink a Harpoon dark beer and boiled medium Lobster with potates. But before Lobster a crok of Oyster stew.

Back to the hotel with a "cab adventure". The taxi driver was in trouble because unable to find his mobile phone. So we went around, in some streets in Boston, to ask friend and collegue if anyone has seen his mobile. After a no sucessfull search he remembered that his phone has been stoled from the back seat from a girl, he take for a drive before me. So went to his brother and get the brother's phone, start calling his mobile, and asking me to hear if it is around the cab. No way. The phone is not there.
After a while of in cab searching he said "I know, that girl has stolen my phone" and called his wife to give her the bad notice. But the phone was at home, in his wife's hands !!

After half an hour of trouble, he bring me to my hotel - and miss the hotel bringing me to another one. An excellent real life, Boston adventure.

And now it's time to rest.